zoominfo · 2022

SEQUENCES

Overview

Sequences is a workflow automation feature within ZoomInfo's Talent product that enables recruiters to nurture candidate relationships through multi-touch outreach campaigns.

The feature eliminates manual follow-up tasks by automating email sends, reminders, and touchpoints across days or weeks.

List of sequences

Create new sequence

Starting blank or with a template

Problem

Recruiters manage dozens of open roles simultaneously, each requiring outreach to multiple candidates.

Manually tracking follow-ups creates a cascade of issues: candidates fall through the cracks, the candidate experience becomes inconsistent, and recruiters spend valuable time on administrative tasks instead of building relationships. Without a systematic approach, it's nearly impossible to scale personalized outreach effectively.

Adding & creating steps

Viewing a completed sequence

Solution

A sequence builder that automates candidate outreach while maintaining personalization and control.

The visual drag-and-drop interface allows recruiters to create multi-step campaigns with customizable timing, email templates with personalization tokens, and smart pause/resume functionality when candidates respond. Real-time analytics provide clear visibility into sequence performance and candidate engagement.