zoominfo · 2026

WORKSPACE

Overview

GTM Workspace is an AI-powered sales execution environment built by ZoomInfo that brings together fragmented sales tools, data, and workflows into a single, unified interface.

Unlike the core ZoomInfo sales application, which focuses on searching for contacts, accounts, and data, GTM Workspace is designed for execution. It shifts the experience from looking things up to actively managing a book of business. Instead of moving between tools to prepare, prioritize, and take action, sellers can do everything in one place.

It helps revenue teams prioritize the right accounts, prepare for conversations, and take action without switching systems.

Problem

Modern sales teams are overloaded with tools but lack clarity.

Sellers are expected to manage dozens of accounts while showing up to every interaction with deep context, including account history, buying signals, and stakeholder insights. In reality, that information is scattered across CRMs, conversation tools, data platforms, and enablement systems that don’t connect.

This fragmentation creates a gap between strategy and execution. Reps spend more time gathering information than acting on it, leading to underprepared meetings, stalled deals, and inconsistent pipeline performance.

Product

GTM Workspace acts as a central operating system for sales execution.

Instead of forcing users to jump between tools, it consolidates data and workflows into a single, spreadsheet-like interface that combines CRM data, buying signals, conversation history, and account intelligence.

Key capabilities include:

  • A unified view of accounts and deals

  • AI-powered prioritization and recommendations

  • Real-time syncing with systems like Salesforce

  • Automated meeting prep with account context and insights

  • Natural language interaction for quick answers and actions

Dark mobile UI

Light mobile UI

Solution & Impact

GTM Workspace brings everything sellers need into one place and makes it actionable.

The platform connects previously siloed systems and layers AI on top to surface the highest-priority accounts, automate research, and guide sellers on what to do next. Instead of jumping between tools, reps can prepare for meetings, update deals, and take action directly within a single workspace.

I focused on designing how complex, multi-source data comes together into a clear and usable interface. This included shaping how sellers prioritize accounts, understand deal context, and move seamlessly from insight to action without breaking their workflow.

By unifying tools and reducing manual work, the experience shifts sellers from reactive data gathering to proactive selling. It improves meeting readiness, accelerates deal cycles, and enables more consistent, predictable execution across the pipeline.